29.10.2021 - Tampere

CONTEXT ChannelWatch Survey: ALSO “Overall Distributor of the Year 2021” and “Best Cloud Distributor 2021” for Nordics

In the CONTEXT ChannelWatch 2021 survey, resellers were asked to rate their distributors against the backdrop of ever-changing market dynamics in a variety of key service areas. In the Nordics and Baltics regions, ALSO was awarded “Overall Distributor of the Year 2021” and “Best Cloud Distributor 2021”.

Howard Davies, CONTEXT CEO and co-founder: “We are delighted to see ALSO win the CONTEXT ChannelWatch ‘Overall Distributor of the Year’ and ‘Best Cloud Distributor 2021’ award. It is a testament to ALSO’s resilience during challenging times and their dedication in serving the IT channel. The trust that ALSO has built up with their partners is essential for developing and sustaining a healthy IT channel that can deliver excellence to consumers and businesses worldwide.”

ALSO has embarked on its transformation from distributor to technology provider ten years ago. Starting with the development of its proprietary B2B Cloud Marketplace, its portfolio now comprises a range of digital platforms, including cybersecurity, IoT solutions, Artificial Intelligence and virtualization. Espen Zachariassen, Chief Customer Officer of ALSO for the Nordics said: “I’m delighted to see that we have been recognized in this prestigious survey. It turns the spotlight on ALSO‘s strong ecosystem and it is also proof of the successful development of our cloud business and the ALSO Cloud Marketplace.”

Press contact ALSO Holding AG:

Beate Flamm

Senior Vice President Communication

Email: beate.flamm@also.com

ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) is one of the leading technology providers for the ICT industry, currently active in 27 countries in Europe and in a total of 93 countries worldwide via PaaS partners. The ALSO ecosystem comprises a total potential of around 110 000 resellers, to whom we offer hardware, software and IT services from more than 700 vendors in over 1340 product categories. In the spirit of the circular economy, the company provides all services from provision to refurbishment from a single source. The business activities cover Supply, Solutions and Service. Supply contains the transactional range of hardware and software. Solutions division supports customers in the development of customized IT solutions. Subscription-based cloud offerings as well as platforms for cybersecurity, virtualization and AI are the focus of the Service area. The main shareholder is the Droege Group, Düsseldorf, Germany. For more information, visit: https://also.com.


CONTEXT's market intelligence, business analytics and opportunity analysis empower clients to optimise operations and accelerate tomorrow’s revenues. With over 35 years of industry partnership and experience in reporting on large datasets, CONTEXT delivers analytics at all points in the value chain, providing clients with actionable insights rooted in concrete data and a profound understanding of customer needs. CONTEXT was recognised as one of the UK’s Best Workplaces™ by Great Place to Work®, and is headquartered in London, with over 300 staff across the world.


Beate Flamm
+49 151 61266047