Jul 9, 2025 - Wijchen

JCB Phone Appoints ALSO Nederland B.V. as European Distributor

Nantwich, UK – 9 July 2025 JCB Phone, the rugged mobile device brand inspired by the iconic British construction equipment manufacturer, has announced a new distribution agreement with ALSO, Europe’s largest technology provider. The agreement will see ALSO distribute the full range of JCB Phones across continental Europe, establishing the proposition in key markets.

Following strong momentum in the UK, Greece, Slovakia, Czech Republic and Hungary, this marks a major step forward in JCB Phone’s international expansion strategy. The range includes the newly launched JCB Toughphone E10, M20 and P20 smartphones, alongside the ultra-durable JCB Tradesman 4 feature phone.

"JCB is one of the most recognisable and trusted brands in the world, known for durability, performance and quality,” said Roy Taylor, CEO of JCB Phone. “Our mobile devices embody those same values, and this agreement with ALSO, Europe’s largest technology provider, ensures that customers across Europe will now be able to access our latest rugged phones with the support of a world-class distribution partner."

The agreement gives JCB Phone access to ALSO’s extensive reseller, VAR and retail network, supporting wider availability across construction, logistics, agriculture and other demanding verticals.

“We are delighted to add JCB Phone to our European portfolio,” said Arjen Lansdaal, responsible for the vendor portfoilio at ALSO Nederland BV. “There is growing demand for rugged mobile devices across multiple industries, and the JCB brand resonates strongly with customers who prioritise reliability and performance. With their modern feature set and robust build quality, JCB Phones are a natural fit for our channel partners and enterprise customers alike.”

JCB Phone products are designed to handle the toughest environments, combining IP69K and MILSTD-810H ruggedisation with modern Android 15 software, long-lasting batteries, and specialised features like thermal imaging and night vision.

About JCB Phone:

JCB Phone is an official licensee of JCB and a leader in rugged mobile technology, committed to delivering devices that combine toughness with reliability. Our phones are designed to meet the demands of professionals working in the most challenging environments, ensuring they stay connected no matter where their work takes them.