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At the moment ALSO has two strong digital distribution channels: the ALSO e-commerce webshop and the ALSO Cloud Marketplace (ACMP). The traditional, transactional business in the 22 core countries of ALSO is done via the ALSO webshop. The ALSO Cloud Marketplace is the platform for the consumptional business of the as-a-Service business model. The ALSO Cloud Marketplace is available in more than 80 countries via our “Platform-as-a-Service” partners.
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As an end-to-end service provider we bring the providers and buyers in the ICT industry together and offer them services at all levels of the value chain from a single source. The basis of ALSO’s business models are the two customer categories “providers” and “buyers”. Marketing in the ICT industry is largely a three-step process. In a first step, the providers supply the ALSO companies. In a second step, these supply a very heterogeneous selection of buyers, which in a third step serves the end customers. >>> MORE