At the heart of the ALSO ecosystem are the customers – the vendors and resellers of the IT industry. To make them successful, it takes one thing above all: a strong team. Under the motto "Teams behind ALSO's success", we want to shed light on individual teams and highlight their contribution to the growth and success of the company. This article is about how Digital Sales acquires new customers with innovative and customer-centric tools. We also look at how the team uses the ALSO webshop to build a close relationship with existing customers.
Digital Sales - What is it?
At ALSO, Digital Sales is the umbrella term for functions, programmes and tools that help to digitise, automate and simplify sales processes. Of course, the ALSO webshop plays a key role in all this. All offers are aimed at winning new customers and making it as easy as possible for existing customers to place orders.
The different workstreams merge at ALSO's Head of Digital Sales, who is responsible for the department. Of course, he is not a one-man show; he works closely with the sales, marketing and e-commerce teams. The individual teams use the tools and insights of Digital Sales for their common goal: to win, retain and inspire customers.
The four areas of digital sales
The Digital Sales Team focuses its efforts on four areas: Growth, Sales Process Automation, Business Partner Support and Partner Programmes.
- Growth
Sustainable profitable growth is the primary goal of ALSO's MORE strategy. This is why it is at the heart of Digital Sales activities, too. Through competitive prices and attractive additional offers, Digital Sales ensures that ALSO's customer base continues to grow and that existing customers remain loyal to the company. - Automation
With the automation of marketing and sales processes, the needs of the customer are put into focus and the ordering process is optimised to make it as intuitive, simple and fast as possible. - Support
ALSO is a true partner for its customers. That's why our employees provide them with particularly valuable tools in the form of webinars and practical support, which they can use to further expand their knowledge. Their own customers and business partners also benefit from this. - Partner programmes
With the Technology Partner Program, ALSO offers its partners in the B2B sector access to exclusive deals and promotions. The program is available to all customers and offers many extras and incentives for purchases made at ALSO.
The activities in these four areas are important tools for customer acquisition and retention. In doing so, it is crucial to never lose sight of the changing needs of the customer. But how do you ensure this?
Managing customer relationships
It is also the task of Digital Sales to keep an eye on customer needs. Offers, functionalities, webinars and promotions must be designed to be as relevant as possible for the customers. This is achieved in various ways:
- Surveys
The team keeps an eye on customer satisfaction through regular surveys in the ALSO webshop and common tools such as the Net Promoter Score. The Net Promoter Score indicates how likely users are to recommend a service or product to others. It is determined by a short survey in the webshop. - Listening
Feedback is always welcome – and it reaches the person responsible. Customer feedback is an important component in the further development of the ALSO webshop. - Benchmarking
Keeping an eye on the market: What trends and changes are emerging? Which topics are becoming particularly important in the sector now and in the future? - Networking
The ALSO network benefits from regular networking events where customers can exchange ideas. Of course, direct dialogue between ALSO and its customers also plays an important role.
