Increase your performance: As-a-Service by ALSO

“The future returns for the CIO,” said Gartner’s Research VP John-David Lovelock. “They are now in a position to move beyond the critical, short-term projects over the past two years and focus on the long term.”

This is a big opportunity for the IT channel to develop their as-a-Service business, going way beyond an initial SaaS offer. The most interesting question for resellers is how to create a relevant package for their end customers. Partners who take the time to analyse the landscape of each customer can position themselves as consultants and MSPs. In a time of scarce and expensive resources, especially when it comes to IT, from a SaaS starting point offers can be expanded towards specialized configurations for verticals as well as to WaaS/DasS and CSaaS. An intelligent public / private cloud setup can meet the customer’s need for security and at the same time give the reseller the opportunity to consult on the concept as well as sell technical services.

The shift from product to service means a big change in the mindset, the structure and the sales pitch of many IT companies. Together with industry experts Maciek Szczesniak, Vice President and General Manager SMB and Mid Market at Hewlett Packard Enterprise, an Adobe representative, a reseller partner and Jan Bogdanovich, SVP Consumptional Business at ALSO, we will discuss how as a channel we can turn XaaS into the success story it deserves to be.