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Targets & Strategy

We enable our customers, the providers and buyers of hardware, software, and services, to fully achieve their existing potential and to translate their new business ideas into reality.

As a committed business partner, our top priority is to provide benefit to our customers – our vendors, specialist distributors, resellers, retailers, and e-tailers.

This naturally includes excellent and personal service as well as competence and competitiveness. Our aim is to build long-term business partnerships on which our customers can rely. To achieve this goal, we live and work according to our business philosophy:

  • We provide more customer benefit than our competitors
  • We only promise what we can deliver
  • We are personally committed to every single customer
  • We cultivate long-term partnerships
  • We measure ourselves against the zero-error principle

Our company goals

  • To be the number one or two in ICT distribution in all countries where we are active.
  • To increase our sales revenue and profitability by continuous growth.
  • To secure our cost-leadership by constant process optimization.
  • To access the largest possible number of customers and achieve their highest-possible satisfaction.
  • To offer our business partners greater benefits than comparable competitors with innovative services.
  • To be the leading distribution partner of all vendors with which we work.
  • To be the most attractive employer, since our employees are the key to our success.
  • To always be a reliable, socially oriented, and ecologically responsible company in everything that we do.

Our strategy

The primary goal of the company is to attain sustainable profitable growth. ALSO achieves growth which takes the capital structure and profitability of the company into account. These cornerstones define the area of tension of our activities and every decision is aligned thereto.

Within this area of tension we have defined and prioritized four activities:

M for MAINTAIN stands for securing the transactional business model, based on which the Service and Solutions business will be further expanded to attain the targeted growth and income goals.

O for OPTIMIZE stands for continuous optimization of the processes in the regions. Major leverage is derived from the Profit Improvement Program (PIP) and the Process Optimization Program (POP).

R stands for REINVENT. ALSO will continue to achieve growth with the transactions business model at the same time generating additional growth through the Solutions and Service business models.

E stands for ENHANCE. This mainly means expanding our market position by acquisitions in line with the Reinvent goal.