Apr 28, 2025 - Emmen

ALSO continues to expand its cybersecurity platform

Introducing new products from its partner CYE to bring a simple and effective approach for SMB cybersecurity

IT environments are constantly evolving, presenting exciting new opportunities for innovation. With the advent of applications like Artificial Intelligence and the proliferation of IoT devices, businesses can leverage these advancements to drive growth and efficiency.

Consequently, the need for strong security measures has become paramount to protect these rapidly developing IT landscapes. As a result, the European cybersecurity market is experiencing robust growth, expected to reach around €70 billion by 2030.

However, cybersecurity remains challenging for many organizations due to the high complexity of technical solutions. More than 3,000 vendors offer over 89 product sub-categories, and substantial costs are associated with implementing effective protection measures. Typically, only large enterprises possess the resources and expertise to fully leverage advanced cybersecurity solutions, leaving smaller businesses with limited budgets vulnerable and at risk. To address this, ALSO has been developing, together with leading global security vendors, a comprehensive cybersecurity platform designed specifically for SMBs.

Effective immediately, ALSO is making new cybersecurity products from its partner CYE available across its 32 countries of presence. This new offering includes the HYVER platform, tailored for Managed Service Providers (MSP). It enables SMB channel partners to manage the current cyber risk situation, create a funnel of countermeasures, and support prioritizing mitigation steps.

“With the new CYE products, we enhance our cybersecurity ecosystem and democratize advanced cybersecurity solutions. This enables channel partners to guard organizations of all sizes effectively and justify investments exactly where protection is needed,” said Jan Bogdanovich, managing director commercial business at ALSO.

“We are thrilled about the opportunity to partner with ALSO and their extensive ecosystem, especially in light of emerging compliance requirements such as NIS2 and DORA,” explains Reuven Aronashvili, CYE’s Founder and CEO. “Together, we help MSPs clearly identify where their customers should focus to enhance cybersecurity, aligned to their specific industry and business needs.”

Contact

For media inquiries:

Kilian Maier

+41 76 570 11 60
kilian.maier@also.com

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