A hands-on AI and security experience, built by Westcoast Cloud for our Partners. One day in London to get your hands on the technology everyone else is only talking about.
Tuesday, 3 November 2026. The Science Museum, London. Midday to early evening.
Most tech events talk at you for a day and send you home with a tote bag. Catalyst doesn't. You start every reaction yourself: real technology, running live, in your hands.
AI and security, side by side, proven rather than presented. No sit-and-listen lectures here. You'll leave with results you can put in front of your customers, not notes you'll never open again.
And it's built for the whole team. Whether you write the code or sign the contracts, there's an experiment here with your name on it.
A day of experiments deserves the country's home of them. Doors open midday and we wrap by early evening: a working day well spent, not a day lost.
Exhibition Road, South Kensington, London SW7 2DD. Five minutes' walk from South Kensington station (District, Circle and Piccadilly lines), fifteen from Gloucester Road.
We're revealing them one at a time. Another reason to keep an eye on your inbox.
UKI SMB Security Sales Manager at Microsoft
Gemma Dyer is UK&I Security Sales Manager for SMB at Microsoft, where she and her team help small and medium-sized businesses navigate an increasingly complex cybersecurity landscape and embrace the opportunities of AI securely. During her 10 years at Microsoft, Gemma’s career has spanned consulting, public sector sales and SMB, giving her a broad perspective on how technology can help organisations transform and grow.
Global Cybersecurity Advisor at ESET
Jake Moore is Global Cybersecurity Advisor at ESET, bringing over 14 years of experience in digital forensics and cybercrime investigation with UK law enforcement. He is a renowned cybersecurity expert known for translating complex security threats into practical advice that organisations can act on.
Co-Founder at BloomAi
Lloyd Parker is the co-founder of BloomAI, where he helps MSPs deliver practical and strategic AI solutions to their clients. With more than 10 years of experience driving digital transformation across the Microsoft ecosystem, he is passionate about turning AI from hype into real-world business outcomes.
Chief Operating Officer at Westcoast Cloud
Daniel Simpson is the Chief Operating Officer of Westcoast Cloud, part of the ALSO Group, and a member of the executive board of Westcoast Limited. As the leader of the Westcoast Cloud business, Daniel is responsible for driving the company's strategic direction, operational performance, vendor partnerships, and long-term growth.
Technical Sales Director at Westcoast Cloud
Tom Marwood is the Technical Sales Director at Westcoast Cloud, combining deep technical expertise with extensive experience supporting partners across the cloud and IT channel. He works closely with organisations to translate complex technologies into practical business solutions, helping partners identify opportunities and accelerate growth. With a strong focus on customer success, Tom enables partners to maximise the value of cloud, security, and modern technology solutions.
Founder and Managing Director at Alchemy Creative
Liam Kingswellis Founder and Managing Director of Alchemy Creative, the agency that designed and built Catalyst. Formerly in a global role at Microsoft, he has spent over 15 years leading creative agencies globally, creating experiences for some of the biggest names in technology.
