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Data Privacy Notice

Data Protection: a Summary
The following data protection information is designed to provide you with an overview of how your data is collected and processed when you visit our websites.
You will find the detailed data protection information below.

Which data do we collect?
Technical details: We collect the IP address from which you access our website; the browser version you use to do so, the date and time of access, the website from which you visited our website (Referrer).
We use cookies, small textfiles, for example for our online shops or log-ins to protected areas of our website. The cookies are stored on your computer for a temporary period of time.

We record usage profiles under a pseudonym with the assistance of tracking services and cookies, so-called third party supplier cookies. This type of usage profile contains information about visitors to a website. Such information will not enable us to work out who you are. You may raise an objection to your usage profile being produced at any time.
You may adjust your browser setting so that it does not store cookies or so that they are deleted at the end of your internet session.

How do we collect your data?
The data created by a visit to our websites is collected automatically. Additional data is collected from your inputs in our website and from cookies.

What do we use your data for?
To prepare, fine-tune and manage ALSO websites.
To create anonymous user profiles, provided that you do not object to this.

In addition to this, we use your data to identify misuse and for fault rectification and, if necessary, for passing out information to state authorities.

ALSO sometimes calls upon other companies to process order data. ALSO will retain the responsibility for processing data.

Your rights:

  • Information
  • Correction of mistakes
  • Objection
  • Deletion
  • Restriction
  • Data transferability
  • Revocation of consent

Should you have any concerns about data protection you may contact our staff in the customer care department as well as contact our data protection officer directly at privacy@also.com .

This information is designed to provide you with an overview of data protection at ALSO. You will find the detailed data protection information below.

Detailed Data Protection Information

As the party responsible for processing your data, [ALSO Company Name and complete address] has implemented a large number of technical and organisational measures with the aim of ensuring that your personal data processed via these websites is provided with all round security, if possible. Nevertheless, internet-based data transfers may, as a matter of principle, give rise to security gaps, so that total security cannot be guaranteed. For this reason every person concerned shall be at liberty to send us personal data by other means as well, over the telephone, for example.

Which data do we record and how do we use it?
We record the IP address from which you access our website, the browser version used, date and time of access, the website from which you accessed our website (Referrer).
The data recorded by this method will be used for data security purposes and to protect you against hacking attacks on our website infrastructure and for statistical analysis.
This data will not be used to create individual user profiles and it will not be forwarded to third parties.
Other data will also be recorded when you log in with ALSO: notably, your name, contact details, payment details, address and order details.

Cookies: We use cookies for specific offers. Cookies are small data files saved on your computer. This enables us to identify if you have already visited our website previously from the same computer.

Session Cookies are cookies which are only saved on your computer for the duration of an internet session and which are needed for transactions. These session cookies serve only to control the connection and navigation and make surfing on our websites user-friendly for you (e.g. for handling a purchase while you are logged in on our shop systems). Session cookies will be deleted again when you terminate your browser session.

For certain offers we use persistent cookies, which serve to identify visitors who have already visited the website previously and are saved on your computer for future sessions. These cookies will be valid for between 6 and 24 months (e.g. if a persistent cookie is required so that your surfing patterns are not recorded by tracking tools).

You have the option of adjusting your browser setting so that these cookies are not even saved in the first place or that cookies will be deleted at the end of your internet session. Please note however, that in this case it is possible that you will not be able to use all the functions on our website.

No other personal details will be recorded, unless you have disclosed such information voluntarily.

Where will my data be processed?

Your data will be processed within the EU. Data processing will also take place outside Europe within legal limits.

Data security
We have implemented extensive technical and organisational measures as required by the Basic European Data Protection Regulations (EU-DSGVO) to protect your data.

Forwarding data
We shall forward data required to state authorities requesting it in fulfilment of our statutory obligations. Other than this we shall not forward any personal data, unless you have granted your consent thereto.

Analysis of user usage patterns

ALSO uses Webtrekk on your webpages. It is a web analysis service provided by the company Webtrekk GmbH. Some data recorded when you visit our website will be processed for statistical analysis. This statistical analysis helps us to optimise our product as necessary. Webtrekk GmbH is certified for data protection in web controlling. Your IP address will be transferred on the occasion of each server enquiry. Your IP address will only be stored in anonymous format when doing so. As a matter of principle it will not be possible to work out who you are. Your data is collected by setting up a pixel which is incorporated on your website. Webtrekk uses so-called session cookies, as well as last-click cookies, which are deleted when you terminate your browser session. In addition to this, Webtrekk sets so-called ever-cookies, which last no longer than 6 months and are deleted after a set number of uses at the latest. Webtrekk does not merge this user data together with other data from the anonymised person. This data is deleted as soon as it is no longer needed to produce usage analysis or if the user requests deletion.

You may object to your visitor data being stored in anonymised format, so that you are no longer logged in future. A persistent cookie will be set to preclude web controlling. This objection will apply until you delete the cookie.


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The EU-DSGVO provides you with the following rights:

  • Right of information
  • Right to have the information held about you corrected
  • Right to restrict processing (Blocking)
  • Right of cancellation
  • Right of deletion
  • Right to have your data transferred to another party
  • Right not to be subjected to an automated decision made in response to a given set of circumstances
  • Right to revoke your consent

Furthermore, you will have the right to complain to the data protection supervisory authority.

When will your personal data be deleted?
ALSO will delete your personal data as soon as the purpose for which it is collected no longer exists. In order to fulfil statutory requirements your personal data will initially have to be just blocked for subsequent processing.

Data protection officer:
You may also contact our customer support team, employees as well as our data protection officer at privacy@also.com should you have any data protection-related concerns.