November 07, 2017
ALSO adds Icecat content syndication to the Cloud Marketplace
ALSO is launching a partnership with Icecat, the worldwide leader in the syndication of standardized product information. With Icecat available in the ALSO Cloud Marketplace, channel partners will have access to millions of standardized product data sheets, empowering them with comprehensive product information and support.
Open Icecat is part of Icecat's full catalog and offers free product information on more than 300 partner brands. Many leading e-commerce companies in the world use the Open Icecat catalog, which has grown to become a global standard featuring content in all major languages. Icecat also supplies product information for more than 17,000 other brands via its full access catalogue.
"Reducing administrative complexity and overhead is an important part of the ALSO Cloud Marketplace value, which we deliver by continuously adding more services and features requested by our customers. We are excited to work together with Icecat to help solve the content management challenges faced by many e-commerce companies," said Thorlakur Thorgeirsson, Head of Vertical Cloud Services at ALSO.
“As the saying goes, ‘No on line conversion without content.’ Every web shop needs content to inform their customers about the products on sale. Correct and up to date content is essential for on line players. It can create higher conversion rates, lower returns, and create a great shopping experience. We look forward to partnering with ALSO to help our customers across Europe reach these goals,” said Marcel Blaas, Sales Manager at Icecat.
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