Icecat is the worldwide leader in syndication of standardized product information and is part of the iMerge e-commerce group. The company produced millions of product data-sheets in all world languages. Icecat analyzes the performance of thousands of brands. Its statistics are based on billions of annual product data-sheets downloads by the tens of thousands connected e-commerce websites: on line shops, ERP systems, comparison sites, purchase systems, rating portals, and other applications.
Open Icecat is a unique catalog, part of Icecat’s Full catalog that offers product data-sheets of more than 300 sponsoring brands. Open Icecat data-sheets are fully approved by the sponsoring manufacturers and are distributed for free to the on line channel. Thanks to the direct connection between Icecat and the sponsoring manufacturers, everyday Icecat is able to import their portfolio of products which will then be controlled and standardized by Icecat’s editorial team. It contains more than half a million standardized data sheets of categories like IT, CE, Telecom, DIY, Beauty, Toys, Lighting, FMCG and Office supply. The standardized data sheets are available in easy on line formats for easy implementing, categorizing, filtering, searching and comparing of products. The most popular and new products are quickly described as soon they are in the market. Many leading e-commerce companies in the world use the Open Icecat catalog, which has grown to become a standard in digital product where all major languages are supported.
Full Icecat contains the product specs and additional information of more than 17000 brands in one single standardized format, which facilitates easy categorizing, filtering, searching and comparing of the products. The non-standardized product information is converted into consistent content for digital catalogs and delivered through structured repositories. It guarantees high coverage on distributor portfolios and fast delivery of accurate, complete, rich content in various categories. Full Icecat coverage is the highest in the market for technology products and supports more languages than any other source. Full Icecat lowers the costs of content information, optimizes the quality of product content and increases the conversion rates and the quality of the shopping experience of end-users. Full Icecat offers a very flexible data creation process and the possibility of further expansion to different product groups with high quality standards, high level of localization and consistency.