On 28 April International Channel Trends+Visions, ALSO’s virtual fair for the IT industry, took place. After the very positive response the company got on the digital CTV in the DACH region, it was now rolled out internationally. The event took place simultaneously on seven platforms for 20 ALSO countries.
In less than four weeks the team got in touch with vendors, invited resellers and talked to the press. The idea was met with an overwhelming response: More than 250 vendors participated with booths, 285 presentations were given by vendors and ALSO experts alike, and nearly 60 webinars held. About 10.000 visitors across all the platforms got all the latest information about trends and topics of the IT industry.
In his keynote Gustavo Möller-Hergt, CEO of ALSO, stated the great chances he sees for the IT industry. „The crisis can be an opportunity for everybody – if you have the right partner, who invests in future technology and platforms, and the right people.“
There was a huge interest in solutions for the modern workplace and consumptional business, presentations on Cybersecurity, the Internet of things and offers for Home Office and Home School. Gustavo Möller-Hergt: „We certainly miss the direct contact to our customers and due to their demands we are reopening our offices again step by step. But at the same time we are sure this won’t have been the last virtual event ALSO organized. It is a great way to stay connected and stay safe at the same time.“
Due to the great response and many requests, the seven platforms of the virtual International CTV will stay open until 3 May 2020.
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