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Targets & Strategy

We enable our customers, the providers and buyers of hardware, software, and services, to fully achieve their existing potential and to translate their new business ideas into reality.

As a committed business partner, our top priority is to provide benefit to our customers – our vendors, specialist distributors, resellers, retailers, and e-tailers.

This naturally includes excellent and personal service as well as competence and competitiveness. Our aim is to build long-term business partnerships on which our customers can rely. To achieve this goal, we live and work according to our business philosophy:

  • We provide more customer benefit than our competitors
  • We only promise what we can deliver
  • We are personally committed to every single customer
  • We cultivate long-term partnerships
  • We measure ourselves against the zero-error principle

Our company goals

  • To be the number one or two in ICT distribution in all countries where we are active.
  • To increase our sales revenue and profitability by continuous growth.
  • To secure our cost-leadership by constant process optimization.
  • To access the largest possible number of customers and achieve their highest-possible satisfaction.
  • To offer our business partners greater benefits than comparable competitors with innovative services.
  • To be the leading distribution partner of all vendors with which we work.
  • To be the most attractive employer, since our employees are the key to our success.
  • To always be a reliable, socially oriented, and ecologically responsible company in everything that we do.

Our strategy

ALSO attains growth taking into account the capital structure and profitability of the Company. These pillars define the area where there are conflicting priorities between our activities, and each individual decision is aligned with them. Within this area, we have defined and prioritized four activities.

M for MAINTAIN stands for securing the transactional business model.

O as in OPTIMIZE stands for continuous optimization of processes, particularly to increase the profitability of the transactional business model.

R stands for REINVENT. ALSO aims to continue growing with the transactional business model while also generating additional growth with solution- and service-oriented business models and resulting offers.

E finally stands for ENHANCE. The main aim is to consolidate the Company in markets where ALSO does not have a dominant market position and to expand market position through acquisitions in line with Reinvent’s objectives in markets where ALSO does have a dominant market position.

ALSO achieves growth which takes the capital structure and profitability of the company into account